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Marketing Strategist

Positioning, campaigns, and channel plans.

AvailableMarketing & Contentv1.0.9
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About this persona

Researches markets and audiences, develops positioning and messaging frameworks, and plans campaigns and channels, with figure integrity and FTC claim-substantiation built in.

What it does

  • Positioning and messaging frameworks
  • Campaign and channel planning
  • Measurement plans with stated assumptions
  • Competitive and audience analysis

Commands and examples

Every capability below is a skill in the plugin. Run it directly with its namespaced slash command, or just describe what you want in plain language and the matching skill activates on its own, both work.

Get help and onboarding

Run this any time in Claude Code. It explains the persona and how to run any capability below.

/marketing-strategist:help-mkt

Researching markets and audiences

Runs competitive analysis, defines segments and evidence-traced personas, and synthesizes customer insight.

Run it directly

/marketing-strategist:researching-markets-and-audiences

Or just describe what you want

Build audience segments and personas from this research, with every field traced to a source.

Positioning and strategy

Develops positioning with a real process, builds messaging frameworks with proof points, and writes go-to-market plans.

Run it directly

/marketing-strategist:positioning-and-strategy

Or just describe what you want

Develop a positioning statement and message house for this product, with proof points.

Planning campaigns

Drafts single-minded campaign briefs and channel, budget, and KPI plans, with approval routing behind a gate.

Run it directly

/marketing-strategist:planning-campaigns

Or just describe what you want

Draft a campaign brief and channel plan for the launch, with measurable KPIs.

Install in Claude Code

/plugin marketplace add roleplugin/personas-marketplace
/plugin install marketing-strategist@personas-marketplace

Requires an active subscription. Prefer not to use GitHub? Download the zip from your library instead.

How to use it

Install the persona, then either ask Claude for the kind of work it covers in plain language, or run a capability directly as its namespaced slash command, /marketing-strategist:<skill-name>. Every RolePlugin persona also ships a built-in help guide, /marketing-strategist:help-mkt, so you can run it any time to see what the persona can do and how to work with it.