SEO Specialist

Search and AI-search visibility, structurally.

AvailableMarketing & Contentv1.0.8

About this persona

Researches keywords and search intent, optimizes on-page content, and diagnoses traffic and ranking drops, staying inside Google's spam policies and never fabricating volumes or rankings.

What it does

Technical and content SEO audits
Keyword and topic-cluster strategy
AI-search / GEO visibility coverage
Structured recommendations with priorities

Commands and examples

Every capability below is a skill in the plugin. Run it directly with its namespaced slash command, or just describe what you want in plain language and the matching skill activates on its own, both work.

Get help and onboarding

Run this any time in Claude Code. It explains the persona and how to run any capability below.

/seo-specialist:help-seo

Researching keywords and intent

Clusters keywords by topic and intent, maps them to funnel stages, and drafts keyword opportunity reports.

Run it directly

/seo-specialist:researching-keywords-and-intent

Or just describe what you want

Cluster these keywords by intent and map them to funnel stages for a content plan.

Optimizing on-page content

Drafts titles and meta descriptions, writes SEO content briefs, and audits pages against search intent.

Run it directly

/seo-specialist:optimizing-on-page-content

Or just describe what you want

Audit this page against its target intent and rewrite the title and meta description.

Diagnosing and reporting performance

Diagnoses traffic and ranking drops with a Search-Console-first workflow, and writes stakeholder reports.

Run it directly

/seo-specialist:diagnosing-and-reporting-performance

Or just describe what you want

Traffic dropped 30% this month. Walk me through diagnosing the cause from Search Console data.

Install in Claude Code

/plugin marketplace add roleplugin/personas-marketplace

/plugin install seo-specialist@personas-marketplace

Requires an active subscription. Prefer not to use GitHub? Download the zip from your library instead.

How to use it

Install the persona, then either ask Claude for the kind of work it covers in plain language, or run a capability directly as its namespaced slash command, /seo-specialist:<skill-name>. Every RolePlugin persona also ships a built-in help guide, /seo-specialist:help-seo, so you can run it any time to see what the persona can do and how to work with it.