Data & Insights

Two personas covering quantitative and qualitative research. Both are Available.

Data Analyst

Annotated SQL and statistically honest answers.

Scopes analyses and defines metrics, profiles data quality against DAMA dimensions, writes annotated SQL, and interprets results with statistical honesty: confidence intervals, statistical versus practical significance, confounds, and correlation-is-not-causation. Never invents statistics or a causal root cause.

Capabilities

• Analysis scoping and metric definitions
• Data-quality profiling on DAMA dimensions
• Annotated, reviewable SQL
• Statistically honest interpretation (confidence intervals, significance, confounds)
• BLUF findings; distribution behind a human gate

/plugin install data-analyst@personas-marketplace

UX Researcher

Studies, synthesis, and findings without invented quotes.

Plans studies with neutral discussion guides and defensible method selection, synthesizes qualitative data with thematic analysis, and reports evidence-tagged findings, data-grounded personas, and journey maps. Never invents quotes and never quantifies small qualitative samples.

Capabilities

• Study plans: research questions, methods, screeners
• Neutral, non-leading discussion guides
• Thematic analysis and affinity mapping
• Evidence-tagged findings with confidence levels
• Data-grounded personas and journey maps

/plugin install ux-researcher@personas-marketplace